Annual public/private campaign encourages
employees to drive safely to work and while at work
Share the Road – It Belongs to Everyone
The Network of Employers for Traffic Safety, a national advocacy organization, promotes Oct. 6-10 as Drive Safely Work Week. In its 12th year, the national campaign encourages public and private partners to promote safe driving to and from work as well as at work.
It is devoted to improving the safety and health of the nation’s workforce by promoting safe driving practices at their place of business. The campaign week is always the first full week in October.
Each year, campaign participation increases as thousands of employers from the public and private sectors and from organizations of all sizes and industry types take part in this lifesaving campaign by promoting the DSWW safe driving messages to all of their employees.
One of the best ways to keep employees safe on the road is to educate them about safety and promote safe driving practices, according to campaign materials.
“And what is most compelling about the DSWW campaign is that employees tend to share what they have learned with their families and friends, greatly expanding the scope of the campaign with the potential to improve the attitudes and behaviors of a great many drivers.”
By taking advantage of this opportunity and participating in the campaign, employers work to improve the safety and health of their employees by preventing traffic-related deaths and injuries in their workforce. Ultimately, the campaign goal is to:
1. Save lives (employees, their families and community members),
2. Protect organizations from human, economic and liability costs associated with motor vehicle crashes, and
3. Demonstrate good corporate citizenship by making the roadways safer for everyone.
The most dangerous part of the workday for any employee is the time they spend in their vehicle. Consider…
Every 5 seconds a crash occurs
Every 7 seconds a property damage crash occurs
Every 10 seconds there is a traffic-related injury
Every 2 minutes there is an alcohol-related injury
Every 12 minutes someone dies in a roadway crash
Every 31 minutes an alcohol-related fatality occurs
One in four work-related deaths are due to a traffic-related trauma.
With 91 percent of employees commuting to and from work and 18 percent of all motor vehicle trips being work-related, employers have an opportunity to make a difference on our nation’s roadways by improving the safety in their own communities and neighborhoods.
Who are your neighbors on the road?