Connie Marshall drives truck for a living. At least in the winter.
She takes the helm of a yellow ITD snowplow truck when weather turns nasty and begins piling up in white layers on Idaho’s highways.Working out of District 3, Marshall will become a recognizable spokesperson for snowplow safety as the transportation department begins running radio and television commercials throughout Idaho this month.
“It’s my job to clear the roads so you can get to work safely, and the buses can get our kids to school safely,” she explains in the commercials.
The 30-second spots, both in audio and video format, encourage children to remain away from highway shoulders when snowplows approach because of the danger of snow, ice and slush thrown from the snowplow blade.
“Snowplows eject heavy snow and ice and can injure children if they’re too close to the road when I drive by,” Marshall warns. “Parents, make sure your kids stand back from the roadway when they see me coming. Together, we can all have a safe winter.”
The transportation department scheduled a concentration of radio and television commercials to air in south-central and eastern Idaho where snowplow safety is a growing concern. Seventy radio commercials are planned for districts 4, 5 and 6. Network television stations and cable outlets also will air between 220 and 235 video commercials on snowplow safety.
A lower concentration of spots is planned in Districts 1, 2 and 3.
In addition to warning children about the danger of passing snowplows, ITD encourages motorists to use caution when they encounter a snowplow engaged in snow removal on Idaho’s highways and offers the following tips:
For other winter driving tips, visit the department’s winter maintenance Web site: http://www.itd.idaho.gov/highways/WinterMaintenance/WinterMaint-Drivers.htm