ITD claimed four first-place awards and an equal number of third places in the Public Relations division of the Idaho Press Club annual awards program last week. The 2004 awards presentation Saturday (April 30) included a capacity crowd of print and electronic media and public relations representatives from throughout the state at the Owyhee Plaza in Boise.
Of the 12 categories in the Public Relations division, ITD accounted for one-third of the winning entries. Idaho Housing and Finance Association took three first places.
ITD’s winning entries included news releases (Bryant J. Kuechle), feature writing (Mel Coulter), media campaign (Public Affairs staff) and special-purpose Web site (Office of Traffic and Highway Safety).
The department took third places in feature writing (Mel Coulter), internal newsletter (Cathy Koon), media campaign (Gwen Smith) and Web site general excellence (Darla Christiansen and the Public Affairs staff).
ITD’s 2004 Idaho Press Club awards
First place: Public Relations Media
Campaign, Idaho Transportation Department Office of Public Affairs for
the Forum on Transportation Investment
First place: Public Relations Web site
Special Purpose, Office of Traffic & Highway Safety for XTR4.com
(educational site for teen-age drivers)
First place: Public Relations Feature
Writing, Mel Coulter, ITD Transporter Online, for “Clock finally
winds down: Tomkinson rides into retirement sunset (retirement feature
on John Tomkinson)
First place: Public Relations News Releases,
Bryant J. Kuechle for series of three news releases – New style
signals; Middleton Road Bridge; and New security feature on automobile
Third place: Web site General Excellence,
Public Relations, ITD Public Affairs Staff
Third place: Public Relations Feature
Writing, Mel Coulter, ITD Transporter Online, for “Building friendships
and freeways,” (retirement feature on Jim Ross)
Third place: Public Relations Internal
Newsletter, Cathy Koon, ITD Office of Public Affairs for “Six
Third place: Public Relations Media
Campaign, Gwen Smith, ITD Office of Public Affairs for U.S. 95 Thorncreek
Road to Moscow public involvement campaign