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Public involvement campaign wins communication award

A public involvement campaign for an ITD corridor study recently received two awards.

The Orchard to Gowen publicity campaign received an Award of Distinction and the campaign logo received honorable mention from the Communicator Awards. The Award of Distinction is the second highest level award.

The Communicator Awards is an international competition that recognizes outstanding work in the communication field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

There were 3,743 entries from throughout the United States and several foreign countries in the Communicator Awards 2004 Print Media competition.

The ITD project uses public input to help develop a plan for updating the I-84 corridor between the Orchard and Gowen Interchanges in Boise. The corridor once served as the city’s main artery and was replaced with an interstate system in the late 1960s. The route now needs to be updated.

The public involvement campaign was designed by Lynda Friesz Public Relations, Inc. and ITD Public Involvement Coordinator Gwen Smith. Washington Group International is leading the project team in designing an interstate corridor that addresses future traffic needs.

For more information about the Orchard to Gowen project, visit

Photo caption: An aerial view of the Vista Interchange, which is part of the Orchard to Gowen project.

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